As a medical spa, it's essential to have a marketing strategy that focuses on generating leads. Networking with companies whose customers are likely to cross paths with your potential customers is a great way to get the word out. Social media is an excellent way to reach potential customers and segment and personalize your leads and customers. Automated scheduling systems make it easy for customers to make appointments from the comfort of their own homes.
Setting up a photo booth can also help attract new customers and generate word-of-mouth marketing. Studies have shown that consumers trust their friends more than brands, so it's important to leverage several marketing techniques to educate potential customers about the benefits your medical spa has to offer. Technology can be used as a marketing tool, so don't forget to use Instagram for paid ads if you want to increase your customer base. Publishing on medical, aesthetic, and lifestyle topics can help further engage potential customers with your brand.
Understanding new treatments and technologies available helps streamline your business practices and keep up with the latest medical innovations for skin care. Referrals are especially important in the medical spa industry, so make sure you lead by example. Email marketing can be beneficial in generating a specific customer list, and offering different options before or after sessions helps keep customers waiting longer. To attract customers who can't visit your spa in advance, follow the example of Evolutions Medical & Day Spa in Santa Barbara, CA.
Since medical spas provide services such as microdermabrasion, chemical facial peels, Botox injections, and other anti-aging procedures under the guidance of licensed medical professionals, their target market is men and women over 35 who want to look younger. Contact spas that offer traditional spa services (manicure, pedicure, chemical-free facials) to ask if you can leave flyers and business cards for your technicians. Creating strategic pathways to your medical spa is just as important as creating a website that your customers can enjoy. His blog offers content that is seasonal and is linked to his ongoing list of medical services.
